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A Primer on the Future of PR, Marketing, and Advertising
A Primer on the Future of PR, Marketing, and Advertising
Marketing Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Once again Ryan's at the forefront of change. In
Growth Hacker Marketing, he shows how the marketing game has changed
forever and how marketers must learn a new mindset or risk becoming
obsolete.
Here's 5 takeaways from the book that will help you stay relevant:
1.) Adopt the Growth Hacker Mindset
If you wait until your organization gives you something to market/sell, then you've probably already lost.
Growth hackers get involved during the development and design phase to ensure they help build something that people want.
Via Growth Hacker Marketing: "A growth hacker doesn't see marketing as something one does, but rather something one builds into the product itself."
This isn't about the tools (those change depending on the task); it's about "finding clarity in a world that's been dominated by gut instincts and artistic preference for far too long." (Holiday)
2.) Establish Product Market Fit
It's time to stop guessing what people want. You can't sit in your office with your colleagues discussing what would be cool or what you think potential customers would want.
Or rather, you can, but you're wasting valuable time.
A better strategy is to get a minimum viable product in front of your customers to ensure that you're meeting their needs.
Via Growth Hacker Marketing: "Product market fit is a feeling backed with data and information."
Have you ever tried to market or sell something that people didn't want and that you didn't believe in? How'd that work out for you?
3.) Make Mistakes Quickly
Via Growth Hacker Marketing: "The thing about marketers -- and, well, everyone -- is that we're wrong all the time.
Here's 5 takeaways from the book that will help you stay relevant:
1.) Adopt the Growth Hacker Mindset
If you wait until your organization gives you something to market/sell, then you've probably already lost.
Growth hackers get involved during the development and design phase to ensure they help build something that people want.
Via Growth Hacker Marketing: "A growth hacker doesn't see marketing as something one does, but rather something one builds into the product itself."
This isn't about the tools (those change depending on the task); it's about "finding clarity in a world that's been dominated by gut instincts and artistic preference for far too long." (Holiday)
2.) Establish Product Market Fit
It's time to stop guessing what people want. You can't sit in your office with your colleagues discussing what would be cool or what you think potential customers would want.
Or rather, you can, but you're wasting valuable time.
A better strategy is to get a minimum viable product in front of your customers to ensure that you're meeting their needs.
Via Growth Hacker Marketing: "Product market fit is a feeling backed with data and information."
Have you ever tried to market or sell something that people didn't want and that you didn't believe in? How'd that work out for you?
3.) Make Mistakes Quickly
Via Growth Hacker Marketing: "The thing about marketers -- and, well, everyone -- is that we're wrong all the time.
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