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Are you considering buying the 4th Edition of The New Rules of Marketing & PR?
If you're reading this, you're probably
considering buying the 4th edition of David Meerman Scott's The New
Rules of Marketing & PR.
The are a couple of things you should bear in mind.
One is that, as a leading thought leader, David Meerman Scott "walks the walk." In contrast to a lot of "experts" who write about online marketing, the New Rules of Marketing & PR reflects original thinking, based on his career since 2002. David Meerman Scott practices what he preaches.
As he tells his story in the Introduction, (which you can read by clicking the Look Inside! book cover image, above), David understands media from an insider perspective. He knows media from multiple perspectives. He knew how the press operated, and he knows how it operates today. This is especially evident in Chapter 23, Newsjacking, one of the new chapters.
At one time, David controlled multi-million dollar corporate marketing budgets, but realized that, as Bob Dylan said, "the times they are a'changing."
What you get in the 4th edition of The New Rules of Marketing & PR is based on what worked for him in the early years of the previous decade. David pioneered the (at the time) revolutionary view of giving drafts of chapters of the first edition of his book away for free, before his book was published to great success. Over the years, he's repeated and perfected the technique, to increasing success.
Second, there's the important element of refinement. Through the previous editions of The New Rules of Marketing & PR, David has been continuously refining and updating his ideas to reflect developing technology.
The are a couple of things you should bear in mind.
One is that, as a leading thought leader, David Meerman Scott "walks the walk." In contrast to a lot of "experts" who write about online marketing, the New Rules of Marketing & PR reflects original thinking, based on his career since 2002. David Meerman Scott practices what he preaches.
As he tells his story in the Introduction, (which you can read by clicking the Look Inside! book cover image, above), David understands media from an insider perspective. He knows media from multiple perspectives. He knew how the press operated, and he knows how it operates today. This is especially evident in Chapter 23, Newsjacking, one of the new chapters.
At one time, David controlled multi-million dollar corporate marketing budgets, but realized that, as Bob Dylan said, "the times they are a'changing."
What you get in the 4th edition of The New Rules of Marketing & PR is based on what worked for him in the early years of the previous decade. David pioneered the (at the time) revolutionary view of giving drafts of chapters of the first edition of his book away for free, before his book was published to great success. Over the years, he's repeated and perfected the technique, to increasing success.
Second, there's the important element of refinement. Through the previous editions of The New Rules of Marketing & PR, David has been continuously refining and updating his ideas to reflect developing technology.
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