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How to Matter to Your Customers [Kindle Edition]
![How to Matter to Your Customers [Kindle Edition]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6e_xvUsoLTqpUMfvpriKXdSRdGsIfmmzHC1h-yx_thluNH-fG-dIT_GuCUIbWV0sq0ka-2GuHYuPC1iH-fEPZPnsaRIYpSfeBKu-NfgLBIrqVxq-7lEEilgb0GhcPayEyoE9DH6lSuj7K/s1600/How+to+Matter+to+Your+Customers+%5BKindle+Edition%5D.jpg "How to Matter to Your Customers [Kindle Edition]")
How to Matter to Your Customers [Kindle Edition]
Marketing Marketing: A Love Story: How to Matter to Your Customers [Kindle Edition]
Ok, I confess, I am a bit of a Bernadette fan.
Her book The Fortune Cookie Principle formed the skeleton of my
business’s marketing strategy. I went through every question at the end
of the chapters and religiously wrote my answers. It was quite possibly
the most important exercise I have done for my business. Uncluttering
the ideas, vision and ‘how to’ onto paper was powerful and dramatically
reshaped the value proposition of my startup.
Ever since then I have soaked up her insights on brand storytelling and embedded marketing strategies through her blog at www.thestoryoftelling.com (if you don’t already read it then I encourage you to do so).
With Marketing – A Love Story: How to Matter to your Customers, I read it in one go, quickly flipping the pages (she’ll have that effect on you when you read it too). I found it hard not to highlight take-aways in every other paragraph for fear I’d have half a book to remember. As I read Bernadette’s blog posts, some material was familiar but I realized certain points needed hammering home again. As I read, I scribbled notes and ideas down that suddenly pinged up as I went through the 30 Questions every Entrepreneur should Ask section. In fact, I’d say the book is worth buying for that part alone: it is a vital business map and whoops a business plan or model generator hands down.
This is a book for people who want to embed care into the core of their business. It doesn’t teach you how to sell, it teaches you how to tell stories that build customer loyalty and long lasting quality into your service or product. Yet as you read it, you see how much that approach wins over hearts that brings customers in willingly.
Ever since then I have soaked up her insights on brand storytelling and embedded marketing strategies through her blog at www.thestoryoftelling.com (if you don’t already read it then I encourage you to do so).
With Marketing – A Love Story: How to Matter to your Customers, I read it in one go, quickly flipping the pages (she’ll have that effect on you when you read it too). I found it hard not to highlight take-aways in every other paragraph for fear I’d have half a book to remember. As I read Bernadette’s blog posts, some material was familiar but I realized certain points needed hammering home again. As I read, I scribbled notes and ideas down that suddenly pinged up as I went through the 30 Questions every Entrepreneur should Ask section. In fact, I’d say the book is worth buying for that part alone: it is a vital business map and whoops a business plan or model generator hands down.
This is a book for people who want to embed care into the core of their business. It doesn’t teach you how to sell, it teaches you how to tell stories that build customer loyalty and long lasting quality into your service or product. Yet as you read it, you see how much that approach wins over hearts that brings customers in willingly.
How to Matter to Your Customers [Kindle Edition]
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