You have to read this update NOW! The New Rules of Marketing & PR

You have to read this update NOW! The New Rules of Marketing & PR

What's the difference between the 1st and 4th edition of David Meerman Scott's "The New Rules of Marketing and PR?"

In 2006, Scott predicted the emergence of a communication environment where "big" no longer conferred inherent advantage; where instead sincere and compelling content would resonate, no matter where it came from. He theorized why the weasel-word tone of corporate comms would no longer cut it. Before Twitter and Facebook were even on the radar, he envisioned an era where social media would lead to lightning-fast changes in reputation: obscurity to fame or fame to notoriety overnight. Not everyone believed him.

Now the world that Scott predicted is undeniably here, and the 4th edition powerfully outlines how to thrive in it. Steal it if you have to, but read this book -- especially if you're still spitting out weasel-speak like, "this call may be monitored for quality assurance purposes."

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You have to read this update NOW! The New Rules of Marketing & PR